YouTube Crosses Two Million Creators Milestone for its Partner Program


YouTube announced on Monday its monetization program has now garnered more than two million creators, chief product officer Neal Mohan revealed in a blog post. The Partner Program was launched more than fourteen years ago and it became an avenue for YouTube to reward creators on the platform. In the last three years, the company said it has paid more than $30 billion to creators, artists, and media companies.

To qualify for YouTube’s Partner Program, a creator must have at least 1,000 subscribers and 4,000 hours of watch time in the past 12 months on their channel. After the approval, creators can earn money from their content through advertiser revenue, channel membership, donations and many more.

While the Partner Program has become a business for a lot of creators, it has also not been easy for YouTube to regulate it in cases where creators share offensive or provocative contents advertisers do not want to participate in. “Over the past few years, we’ve been investing in the policies, resources and products needed to protect the community and the vast majority of creators who are producing incredible content, while cracking down on the tiny fraction of bad actors,” the Google-owned company announced. “In fact, in Q4 2020, YouTube’s violative view rate was at 0.16-0.18%, which means that out of every 10,000 views on YouTube, only 16-18 come from violative content.”

In the second quarter of 2021, YouTube ads revenue crossed $7B. In the same quarter, the company says it paid more to creators and partners than in any other quarter in its history. The company says it has partnered with advertisers to handle their concerns and that it is now “99% effective at ensuring brand safety for advertisers.” As part of its efforts to ensure compliance for creators, the company introduced Checks earlier in the year in order to combat copyright claims.

In May, the company launched a $100 million creator Shorts Fund after the introduction of Shorts, its TikTok competitor. The company says it is committed to “finding new ways to reward trusted creators financially and help them ramp up their businesses will always be a top priority for us.”

Posted by Abiodun

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