Popular messaging platform, WhatsApp will begin to offer ads on its Status page to its users. This revelation was made at the Facebook Marketing Summit held in the Netherlands where the company also set 2020 as the launch of this feature.
During the event, a Facebook exec tweeted, “WhatsApp will bring Stories Ads in its status product in 2020.”
This development follows earlier media reports which said that the messaging app had plans to allow advertisements in its “Status” section.
The “Status” Page enables users of the app to share text, photos, animated GIFs within 24 hours.
A tweet from the test fan-site, WABetaInfo said “WhatsApp beta for Android 2.18.305: WhatsApp is implementing in this version ads for Status. They are not visible yet, and the feature will be enabled in future.”
These ads will run on Facebook’s native advertising system while focusing on helping Whatsapp users engage in businesses on the messaging platform. However, the idea of monetizing WhatsApp by Facebook’s Mark Zuckerberg has forced the messaging service’s co-founders to leave the company.
In a Forbes article, one of them, Brian Acton said that Zuckerberg was interested in making money from the platform at the expense of violating the privacy of its users. “Targeted advertising is what makes me unhappy,” he further added.