It was only a matter of time before users started seeing ads on WhatsApp status after it was acquired by Facebook. Confirming on Wednesday, the company’s Vice President, Chris Daniels stated this, however, no timeline was given.
In a bid to clear the air, Daniels said;
We are going to be putting ads in ‘Status’. That is going to be primary monetization mode for the company as well as an opportunity for businesses to reach people on WhatsApp.
There are globally 1.5 billion users of the popular IM app and alongside Facebook has a 41% penetration rate of all social networks in Nigeria. Launched last year February, WhatsApp Status allows users to share texts, pictures, videos and animated GIFs which disappears after 24 hours.
Media reports say the ads on WhatsApp Status feature will be powered by its parent company, Facebook’s native advertising system. Its major goal is to monetize the platform and help users to understand and participate in businesses.
WhatsApp’s founders were forced to leave the company after its acquisition by Zuckerberg. Talking to Forbes, one of its founders, Brian Acton said Mark Zuckerberg was in a hurry to make money from the platform putting its encryption technology at risk.
Ever since it was introduced, WhatsApp has been ad-free but the targeted ads are expected to start in early 2019.