On Monday, Twitter announced Blue for Business, a “new way for businesses and their affiliates to verify and distinguish themselves” on Twitter. Elon Musk previously announced that Twitter was working on a feature that would let organizations authenticate related accounts, and Blue for Business seems to be the answer.

Blue for Business seems like an enterprise version of Twitter’s subscription service, but the company has not said anything about the cost or any other details. Twitter is currently piloting Blue for Business among a select group of businesses but says it would expand the service to more businesses looking to subscribe next year.

Business accounts on Twitter are getting gold checkmarks, and they now have rounded-square profile pictures, which is another new feature introduced by Twitter. With Blue for Business, a company can link affiliated individuals, businesses, and brands to their accounts. Accounts authenticated by companies via Blue for Business will get a small badge of their parent company’s profile picture next to their own blue or gold verified checkmark.

“By creating this connection, we’re making it possible for businesses to create networks within their own organizations–on Twitter,” Twitter announced in a press release. “Businesses can affiliate their leadership, brands, support handles, employees or teams. Journalists, sports team players or movie characters can all be affiliated. You name it, we got it. Each affiliate will be verified and officially linked to their parent handle based on a list provided by the parent business. We will share any new criteria, pricing or process as we update them.”

In another related news, Twitter has also started rolling out grey checkmarks to accounts that represent “government institutions and multilateral organizations.” The company says it’s just the beginning and that grey checkmarks will appear on “qualifying accounts in the near future.”

Image: Twitter