Twitter’s revamped verification service could return next week Friday, December 2nd. Elon Musk confirmed in a tweet that companies will now have gold checkmarks and grey checkmarks for government accounts, while blue will remain for individuals, including celebrities. Earlier in the week, Musk said Twitter would not relaunch the paid verification until “there is a high chance of stopping impersonation.”
To battle impersonation, those who pay $8 when Blue relaunches will no longer receive automatic checkmarks. Musk said Twitter will now manually authenticate all accounts before approving the verified checkmark, in what he describes as “painful, but necessary.” Earlier in November, Musk said Twitter was working on a feature that would let organizations authenticate accounts that are associated with them. Musk clarified this more in a tweet: “Individuals can have secondary tiny logo showing they belong to an org if verified as such by that org.”
Musk said more explanation will be provided next week, most likely around the time when Twitter is ready to relaunch the paid verification service.