As spotted by a ResetEra user, YouTube is exploring the option of having a “Premium Lite” subscription. The test is being carried out in Belgium, Denmark, Finland, Luxemburg, the Netherlands, Norway and Sweden. The cheaper Lite subscription will remove ads minus the other feature in the top tier subscription such as offline downloads and background playback.
“In Nordics and Benelux (except for Iceland), we’re testing a new offering to give users even more choice: Premium Lite costs €6.99/month (or local equivalent per month) and it includes ad-free videos on YouTube,” YouTube confirmed in a statement to The Verge.
The cheaper Premium Lite subscription will entice a lot of people, in Europe the standard Premium subscription goes for €11.99 ($14.26). On the Premium Lite page, it states that it offers ad-free viewing on YouTube and YouTube Kids app across multiple devices on iOS, Android, smart TVs, gaming consoles and on the web.
Based on the feedback received from this trial, YouTube says it is considering rolling out more plans. The YouTube Premium subscription includes a YouTube Music bundle which may not interest people who already have an Apple Music or Spotify subscription. With the Lite subscription focusing on strictly ad-free viewing, a lot of people might give it serious consideration.