WhatsApp is giving people in Brazil and small businesses the option to make payments and send money without leaving the app, the company announced today in a blog post.
“The over 10 million small and micro-businesses are the heartbeat of Brazil’s communities. It’s become second nature to send a zap to a business to get questions answered. Now in addition to viewing a store’s catalog, customers will be able to send payments for products as well. Making payments simple can help bring more businesses into the digital economy, opening up new opportunities for growth.
In addition, we’re making sending money to loved ones as easy as sending a message, which could not be more important as people are physically distant from one another. Because payments on WhatsApp are enabled by Facebook Pay, in the future we want to make it possible for people and businesses to use the same card information across Facebook’s family of apps.”
WhatsApp says its digital payments will support Visa, Mastercard credit or debit card; this is made possible in partnership with Ceilo – a payments processing company in Brazil. In other to prevent unauthorized access and maintain security, users will be required to create a special six-digit PIN or enable fingerprint to authorize transactions.
Digital Payments for WhatsApp is free but Businesses will be required to pay a processing fee to receive payments from customers, this is equivalent to the charge when accepting card payments.
The feature is gradually rolling out to people in Brazil and WhatsApp hopes to bring it to more countries soon.
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