Disney Plus Surpasses 100 Million Subscribers Worldwide

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On Tuesday, during its annual shareholders meeting, Disney CEO Bob Chapek announced Disney Plus has officially surpassed more than 100 million subscribers.

The milestone was achieved in less than a year and a half considering Disney Plus was launched in November 2019. This announcement follows the one the company made during its first-quarter earnings last month when it announced it had reached 94.9 million subscribers.

The enormous success of Disney Plus has inspired us to be even more ambitious, and to significantly increase our investment in the development of high-quality content,” Chapek said. “In fact, we set a target of 100-plus new titles per year, and this includes Disney Animation, Disney Live Action, Marvel, Star Wars, and National Geographic. Our direct-to-consumer business is the Company’s top priority, and our robust pipeline of content will continue to fuel its growth.”

The experienced by Disney Plus has been meteoric but the company did not reveal what factors contributed to reaching the 100 million subscriber milestone. Its WandaVision show has been successful and its Raya and the Last Dragon fantasy movie has been widely embraced. With its The Falcon and the Winter Soldier series debuting March 19th, the company is expected to enjoy more success.

Executives at Disney were targeting 60 to 90 million subscribers by 2024 but the company has surged past that with three years remaining. The company is now looking at gaining 300 to 350 million subscribers by 2024 across all its streaming platforms including Hulu and ESPN Plus.

Chapek said Disney will embed ESPN Plus into Hulu so subscribers of both platforms can switch easily. As part of the plan, subscribers of Hulu will also be to buy pay-per-view events from ESPN Plus later this year even if they have no ESPN Plus subscription.


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