Since 2011, Apple has released its new iPhones in September and October annually. According to J.P. Morgan analysts, that could change as soon as 2021 as Apple could be looking forward to a change in strategy which would allow the Cupertino based company to be releasing new iPhones twice a year.
The iPhone stands as Apple’s biggest source of revenue and this shift in strategy would allow the company compete with other smartphone makers that launch new devices all through the year. This would give Apple a six-month time frame for its iPhones and would allow more flexibility.
In the distributed note by J.P Morgan analysts, it reads:
“Based on our supply chain checks, we are expecting a strategic change in the launch cadence with the release of two new iPhone models in 1H21 followed by another two in 2H21, which will serve to smooth seasonality around the launch.”
On 2020 iPhones, the note says:
“The 2H20 lineup will include all OLED phones, with screen sizes of 5.4″ (one model), 6.1″ (two), and 6.7″ (one), broadening the screen size range from 5.8″ to 6.5″ in 2019,” Chatterjee wrote. “We expect the two higher end models (one 6.1″, one 6.7″) to include mmWave support, triple camera and World facing 3D sensing, while the lower-end models (one 6.1″, one 5.4″) will include support for only sub-6 GHz and dual camera (no World-facing 3D sensing).”
Recently, Apple acquired Intel’s modem business which will allow it to have its own 5G modem, this is predicted to be ready in three years. Apple is however predicted to be releasing 5G iPhones in 2020which would require Qualcomm’s modem. The publication by J.P Morgan analysts says Apple will be releasing four new iPhones in September 2020 as opposed to the three-model lines Apple has employed since 2017. The 2020 models will all support 5G networks and will come with better OLED screens. Not only that, the prediction also reveals Apple will release a look-alike iPhone 8 budget smartphone in the spring.
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