In case you forgot, Instagram is no longer a photo-sharing app. The Facebook app is focusing more on videos now in other to keep up with its competitors. Nearly a year after debuting Reels with a 15-second video limit, the company announced today videos can now be up to 60-second.
Instagram sees TikTok as a major competitor and the latter recently moved up its short video limit from 60 seconds to three minutes. TikTok wanted creators in certain niches such as cooking and beauty tutorials to have more flexibility when creating. Reels was increased to a 30-second limit just a month after debuting then it took almost a year for Instagram to double it today.
Ever since Reels debuted, it has been a common occurrence to see videos from TikTok posted on Reels, Instagram will be hoping the time-cap increase will let creators use the feature more.
The rise of TikTok has seen other platforms debut their own short-video model to take on the Bytedance-owned company. YouTube rolled out Shorts and we’ve seen Spotlight on Snapchat; videos can be posted up to 60 seconds on both platforms.