Instagram head Adam Mosseri recently took to Twitter and explained the popular app is no longer a photo-sharing app. In the video also posted on Instagram, Mosseri outlined what the company will be focused on going forward which included four key areas – creators, video, shopping and messaging.
“We are no longer a photo-sharing app or a square photo-sharing app,” Mosseri said. This is not a surprise at all, Instagram has constantly adjusted itself to match competitors over the years. The company began alone as a photo app but later added video and other features such as Stories, IGTV and Reels. Mosseri said the company is looking to entertain users and keep up with competitors such as YouTube and TikTok.
Over the coming months, Instagram will be rolling out some new features that include recommendations in feeds, topics to follow, and most importantly, changes to videos that could be full screen, immersive, entertaining, and “mobile-first video,” Mosseri explained.
The company plans to experiment with these coming changes and make them known to the public when it begins.
It is only natural Instagram is working hard to keep people on the platform and stay ahead of the competition. The Facebook-owned company has rolled out many features that have been widely embraced by creators and brands.