Twitter has acquired Scroll as its upcoming subscription service gathers space. Scroll is a startup known for partnering with publishers to produce ad-free contents to their audience. Scroll is expected to be key for Twitter as it introduces its subscription plans.
Twitter has not really detailed how its subscription service would work but Revue, its recently acquired newsletter platform is also expected to play a part. Popular platforms like Rolling Stone, Vox, Buzzfeed already have partnerships with Scroll. The startup is expected to play a major role in Twitter’s subscription plans.
“We want to reimagine what they’ve built to deliver a seamless reading experience to our hyper-engaged audiences and allow publishers to deliver cleaner content that can make them more money than today’s business models,” VP, Product at Twitter, Mike Park wrote in a blog post. “As a Twitter subscriber, picture getting access to premium features where you can easily read articles from your favourite news outlet or a writer’s newsletter from Revue, with a portion of your subscription going to the publishers and writers creating the content.”
Twitter’s acquisition of Scroll also means Nuzzel will be shutting down, the service is not part of its acquisition. Scroll acquired the Nuzzel in 2019, a service that provides a feed of articles based on what accounts a Twitter user follows are sharing. Nuzzel is not going away for life, Twitter is building a team that will work on integrating the platform directly into Twitter.