The Last of Us, God of War, Uncharted 4, Horizon: Zero Dawn and many more, these are first-party games owned by Sony under different developers for the PlayStation. Sony today announced a new PlayStation Studios brand which will launch alongside the PS5 this holiday 2020.
Sony unveiled the new logo and also showed an opening video which will be shown at the start of its first-party games going forward. The launch will not be available in time for The Last of Us Part II or Ghost of Tsushima which are coming June 19 and July 17th respectively.
Speaking about the studio, Eric Lempel, Senior Vice President and Head of Global Marketing at Sony Interactive Entertainment says – “Over the last few years — and even the last decade — the strength of the titles coming out from our studios has been stronger than ever. We have been thinking about how we unite all of these great games under one brand, and really the purpose of that is to make the consumer understand that, when they see this brand, they’re getting ready for a robust, innovative, deep experience that they’ve come to expect from games coming from PlayStation. So we came up with PlayStation Studios.”
Lempel further stated – “We think this is a good way to let consumers know that, if they see it, then the quality games they’ve come to expect from us are here. And this brand will exist for well-known existing franchises, as well as brand new franchises that we have yet to explore.”
The branding will not only be for the PS5 but also first-party games released on the PS4 and other platforms. Naughty Dog, Santa Monica Studio, Insomniac, Guerrilla Games and Media Molecule and all owned by Sony Interactive Entertainment, games developed by these companies will carry the PlayStation Studios branding.