Back in July, Sony announced its new loyalty program called PlayStation Stars. With PlayStation Stars, gamers can earn a new type of reward Sony referred to as “digital collectibles.” At its State of Play on Tuesday, Sony shared more information about the new collectibles.

When PlayStation Stars was first announced, Sony described the collectibles as “digital representations of things that PlayStation fans enjoy, including figurines of beloved and iconic characters from games and other forms of entertainment, as well as cherished devices that tap into Sony’s history of innovation.” In a YouTube video, Sony showcased digital collectibles – a scene with Punto the gondolier from Ape Escape 2, PlayStation 3, PocketStation, Toro and Kuro celebrating a birthday, Chord Machine, and Polygon Man.

Digital collectibles can only be earned through Sony’s PlayStation Stars. “In some instances, collectibles will be provided as a way to commemorate past activities, achievements, or product ownership,” Grace Chen, Vice President of Global Marketing at Sony, explained in a blog post. “Once you’ve earned collectibles, you can arrange them in a virtual display case within the PlayStation App and, if you choose, you may display your collectibles case within your PSN profile to friends. There will be different ways to acquire or earn collectibles – the primary way will be through completing campaigns.”

While there will be many ways to earn the collectibles, the number one will be by completing campaigns. Sony says one of the first campaigns will be “Hit Play/1994” – where members who correctly launch games that match song-based clues receive a special collectible.

PlayStation Stars will first come to Asia (including Japan) later in September on the PlayStation app initially before it rolls out to the consoles in the “future”. It will come to the Americas and Europe on an unannounced date.