Sony on Thursday announced its free to join PlayStation Stars loyalty program launching later this year. Members will be able to earn rewards and loyalty points by completing a variety of activities and campaigns.
In a PlayStation blog post, PlayStation’s vice president of network advertising, loyalty, and licensed merchandise Grace Chane writes the campaign includes a “Monthly Check-in” where members are required to play any game to receive a reward. Other campaigns will include challenges involving tournaments, trophies, and many more. “Points can be redeemed in a catalog that may include PSN wallet funds and select PlayStation Store products. As an additional benefit, PlayStation Plus members enrolled in PlayStation Stars automatically earn points for purchases on PlayStation Store,” Chen added.
Additionally, Sony is introducing a new reward it is calling “digital collectibles.” “Collectibles are as diverse as our portfolio of products and franchises,” Chen writes in the blog post. “They are digital representations of things that PlayStation fans enjoy, including figurines of beloved and iconic characters from games and other forms of entertainment, as well as cherished devices that tap into Sony’s history of innovation. There will always be a new collectible to earn, an ultra-rare collectible to strive for, or something surprising to collect just for fun.”
While it might be easy to confuse “digital collectibles” with NFTs, Chen cleared this up in a separate interview with The Washington Post saying they are not. “It’s definitely not NFTs. Definitely not. You can’t trade them or sell them. It is not leveraging any blockchain technologies and definitely not NFTs,” she said.
The PlayStation Stars loyalty program is currently in its testing phase before it is rolled out later this year, and Sony adds that the program will continue to “evolve over time.”