Instagram Begin Trial for Hiding Likes Internationally to ‘Remove Pressure’

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Instagram is one of the biggest social platforms in the world with lots of content being posted on the app daily by millions of people. One of the ways people get validation on the app is the number of Likes a particular post has, just like its parent company – Facebook. Instagram has started rolling out tests to hides Likes count in Australia, New Zealand, Ireland, Italy, Japan and Brazil. The company first launched the trial in Canada back in May.

According to BBC News, there is concern social platforms like Instagram contribute to low self-esteem and the feeling of not being good enough in young people especially when they are not getting the number of likes they want compared to some people.

In the trial being rolled out, instead of seeing the total Likes count, Instagram users in these aforementioned countries will now just see a username “and others” as Likes on a post. Users will still be able to see privately the total of Likes their post garnered.


Mia Garlick, Facebook Australia and New Zealand director of policy said in a statement, “We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love”. She also said the goal is to make users see “whether this change can help people focus less on likes and more on telling their story

This test will not affect Instagram for business measurement tools and users will still be able to see all their insights, as usual, says Instagram.

At the first trial in Canada, Instagram Chief Adam Mosseri said, “We want people to worry a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people that they care about

Studies have shown that instant feedback such as likes on contents posted can boost people’ self-esteem, but causes the reverse in those people who don’t get enough likes on their posts.

Posted by Biodun

Passionate about Technology and everything concerning it. Avid Gamer and Music Lover. Loves Chelsea FC. Overall, a nice guy. Find me on Instagram and Twitter.

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