HBO Max has announced a new $10 ad-supported monthly plan which costs $5 less than the regular plan. The company is also offering 15 percent annual savings for new and existing subscribers with the ad-supported plan costing $100 and the regular plan costing $150 annually respectively.
“Advertising is a time-tested way to reduce the cost of great entertainment and reach a wider audience,” said Andy Forssell, HBO Max’s EVP & General Manager. “We’ve worked hard to create an elegant, tasteful ad experience that is respectful of great storytelling for those users who choose it, and which we’re confident will deliver for our advertising partners as well.”
As expected, the cheaper $10 loses some of what the regular $15 plan offers. Apart from having up to four minutes of ad per hour, it is also limited to 1080p resolution when streaming instead of the 4K the top tier plan provides. Subscribers on the ad-supported tier will not have access to Warner Bros. same-day premiere movies making their debut in theatres and on HBO Max in 2021, they will only have access to such movies in the following months after the theatrical release has elapsed. It won’t also be possible to download for offline viewing on the ad-supported plan.
There is one positive even on the ad-supported plan, HBO Originals such as Game of Thrones, Mare of Easttown and The Sopranos will not have ads when streaming.