YouTube’s Partner Program is a way for creators to earn money on the platform. Creators who meet the required criteria can apply and begin to earn money through ads shown on their videos. In a new update to its Terms of Service, YouTube says it will now monetize videos on channels not in its Partner Program.
Creators with at least 1,000 subscribers and more than 4,000 valid public watch hours in the past 12 months are eligible to monetize their channel through YouTube’s Partner Program. But now, the company says it has the “right to monetize all content on the platform and ads may appear on videos from channels not in the YouTube Partner Program.” This means YouTube will run ads on some creator’s video without giving them part of the generated ad revenue.
Previously videos could be monetized by non-channel owners via copyright claims. The new update is expected to affect creators with small followership. YouTube confirms ads will still be shown on sensitive videos such as politics or religion from channels not in its partner program.
Advertisement is a big source of revenue for YouTube and its creators. With an Adsense account, creators will get paid based on ad revenue generated while a certain percentage also goes to Google, the parent company. Apart from this, established creators also make money on the platform through sponsored collaborations with brands.