Will.i.am has unveiled the most expensive face mask in you will ever see since the pandemic began. The Black Eyed Peas frontman has not been deterred by failures he’s had in the tech world and has gone ahead to introduce Xupermask (pronounced “Supermask). The futuristic face mask comes with noise-cancelling headphones, a microphone and Bluetooth connectivity.
The rapper and record producer partnered with Hollywood costume designer and engineering company Honeywell to bring the design to life. The face mask is a tech-packed mask designed to protect people from COVID-19 in style.
“XUPERMASK is constructed out of innovative materials, including silicone face seal and secured by an elastic strap for comfort and high performance,” Honeywell announced in a press release. “Easily adjustable to a variety of face shapes, the powerful accessory has the durability to be worn up to 365 days a year anywhere in the world. Multifaceted, XUPERMASK features dual 3-speed fans and HEPA filters for enhanced breathability. Alongside its integrated features, XUPERMASK boasts active noise cancelling audio and microphone capabilities, Bluetooth® 5.0 connectivity, LED day glow lights, a magnetic earbud docking system and more.”
The Xupermask has a 7-hour battery life and is like any other pandemic face mask you have ever seen. It comes with a USB-C charging cable, a fabric mask and multi-size ear tips. It will be available in white/grey/orange and black/black/orange colours when it launches on April 8 for $299.
“We created XUPERMASK to change the game of our new normal. In this new age of style and security, XUPERMASK is an uncompromising face mask design with high-tech performance for the modern lifestyle. Alongside Honeywell, we’ve engineered a state-of-the-art Smart Mask to provide function with style,” Will.i.am said.
With vaccines being rolled out globally and the expensive price of the face mask, it would be interesting to see how it performs in the market.