After promising to bring back the chronological feed at a Senate hearing in December, Instagram head Adam Mosseri in a video posted on Twitter on Tuesday revealed the company has started testing the feature.
In a video demonstration, Mosseri revealed three different feed options from which Instagram users can switch between. The first one is “Home” which is what users are used to at the moment, this is based on the algorithm which shows posts in users feed based on what it thinks is the best for the user. The second option “Following” is the chronological feed promised by Mosseri and is what a lot of users have been clamouring for. The chronological feed shows posts in order of which they are posted on the home screen. “We think it’s important that you can get to a chronological feed, if you’re interested quickly and see the latest that has been posted by the accounts that you follow,” Mosseri said in the video.
The third and last feed option is “Favourites” which aggregates from all users an account choose to add to a favourite list. “I use it for siblings, a few of my favourite creators, a few of my best friend,” Mosseri added.
Mosseri said the tests are underway already and will continue over the next couple of weeks. He also promised Instagram hopes to launch the “full experience” in the first half of the year.