After confirming it is retiring the “swipe up” feature in August, Instagram replaced it with link stickers in Stories. Link stickers were only available to verified accounts and accounts with 10,000 followers or more but Instagram announced today it is rolling out the feature to everyone.
“Over the years, businesses, creators and change-makers have shown how sharing resources and information can inspire their communities. From organizing and educating around equity, social justice and mental well-being to showcasing new product drops to customers, link sharing is helpful in many ways — so now we’re giving access to everyone,” the Facebook-owned company announced in a blog post.
Instagram says it heard feedback from non-verified accounts and accounts which were not qualified before to make use of link stickers in Stories, and now the feature will be available to all accounts. To make use of the link sticker in Stories – upload content to Stories as you would do before, select the sticker toll from the top navigation bar then tap on the “Link” sticker to add your desired link, tap “Done” and place the sticker as you would place a text.
When users tap on link stickers, they will be redirected to the page. Instagram says it is working on more ways to make link stickers customizable. Instagram says new and old accounts that repeatedly share hate speech and misinformation will be stopped from using link stickers.