Apple’s next product event will take place on September 9 at the Apple Park campus in Cupertino, California. The event was announced with the “Surprise and Shine” tagline and features a glowing Apple logo. The event will start at 10:00 AM PT with select media invitees in attendance.

Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a foldable iPhone rumoured to be called the iPhone Ultra. The iPhone 18, iPhone 18e, and the iPhone Air 2 will reportedly be launched in Spring 2027.

The new iPhones are expected to have the latest A20 Pro chip with improved performance. As with every year, the iPhone 18 Pro models are expected to have upgraded camera performance over last year’s iPhone 17 Pro models. They may also feature new colours.

Perhaps the biggest announcement will be the first foldable iPhone. It will reportedly feature a book-style design with an outer display rumoured to be between 5.3 and 5.5 inches, and an inner display measuring between 7.6 and 7.8 inches. It might use Touch ID instead of Face ID.

Apple is expected to introduce the Apple Watch Series 12 and Apple Watch Ultra 4. We might also see an updated HomePod mini and a new Apple TV 4K.

As usual, the event will be livestreamed on Apple’s website, its official YouTube channel, and on the Apple TV app.