Spotify’s AI-Powered ‘Prompted Playlists’ Puts the Algorithm in Your Hands

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On Wednesday, Spotify announced the launch of Prompted Playlists, a new AI-powered feature that lets users create personalised playlists by entering a prompt. The feature is still in beta for now and is available in New Zealand only in English.

“Prompted Playlists let you describe exactly what you want to hear and set the rules for your personalized playlist, Spotify’s co-president Gustav Soderstrom shared in a news post. “And unlike anything before it, this feature taps into your entire Spotify listening history, all the way back to day one. Each playlist reflects not only what you love today, but the full arc of your taste. Spotify then curates and keeps it fresh based on your listening patterns and world knowledge.”

spotify prompted playlist
Spotify: Prompted Playlist

With Prompted Playlists, Spotify users can be brief or go broad with their commands. Users can fine-tune generated playlists by editing the prompt to create a more personalised one they are happy with. For every playlist generated, Spotify will include descriptions and context behind the recommendations.

The new feature is similar to Discover Weekly, but Spotify is giving users more control. Users will be able to set playlists to refresh daily or weekly. Spotify says its music editors and culture experts have created “a set of fun and inventive prompts” in English that will show up as playlists on the home page.

“We believe that technology is only as good as the humans behind it. Spotify listeners have created nearly 9 billion playlists, which is proof that human curation is still the heartbeat of the platform. But until now, unless you were a developer at Spotify and could write your own playlist algorithm, your best ideas might have stayed in your head,” Soderstrom said.

The feature is expected to be rolled out to additional markets and in more languages soon.

Posted by Abiodun

Passionate about Technology and everything concerning it. Avid Gamer and Music Lover. Loves Chelsea FC. Overall, a nice guy.

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