On Wednesday, Instagram announced the introduction of a new “Your Algorithm” tool designed to give you more control over what kind of Reels are suggested to you on the platform. With the new tool, you will see topics Instagram thinks you are interested in based on your activity, and you will also have the option to customize them.
The new “Your Algorithm” tool can be accessed by clicking on the two lines with a heart icon that now appear in the top right corner when you are watching Reels. When you open “Your Algorithm,” you will see topics curated by Instagram for you based on your activity and summarised by AI. You will be able to remove and add new topics that are not already on the list.
Instagram will also let you share topics you are interested in to your Story. A description of such shareable interests from Your Algorithm reads: “Lately you’ve been into creativity, sports hype, fitness motivation, and skateboarding.” You can decide to share with all your followers or just those you have added to your Close Friends list.
Instagram says it is starting with the Reels tab for now, but plans to expand the feature to Explore and “more places in the app soon.”
Your Algorithm is available in the U.S. and will be rolling out globally in English soon.
