Instagram is trying to take on Clubhouse by letting you do an audio-only live session. The Facebook-owned company will now let users mute audio and also turn off their phone’s camera during a live broadcast.
Clubhouse is renowned for live audio chats and it isn’t the first time Facebook has replicated a feature from an app it sees as a competitor. Facebook famously copied Stories from Snapchat and also rolled out Reels on Instagram to take on TikTok. Being able to mute audio and turn off video during an Instagram Live will actually go a long way in making the platform more flexible.
Instagram is rolling out the new Live features globally starting today on iOS and Android.