How Small Businesses Can Use Influencers More Effectively

influencer marketing

The growth of influencer marketing continues to make leaps and bounds, especially in the last year or so. One of the biggest reasons for such a trend is the fact that internet users are fed up with seeing aggressive ads on virtually every website. They have adapted and began to use Adblock extensions.

This has made business owners look for new channels of promotion. Influencers on social media and other platforms have become the answer.

However, this method is still relatively new, and it is quite possible that new players might have a lot of problems figuring out the best approach to working with influencers. On top of that, smaller businesses have a limited budget which shackles them even further.

The tips below should work as wonderful pointers for everyone who is willing to learn and is looking to make the most out of what little they have. Be sure to read it.

A Plan


Everything starts with a plan. Hiring influencers is no different. You will need to narrow down the most important aspects. Ask yourself what you expect from working with one, how much you are willing to pay, and whether this is a one-time thing or a long-term approach.

A template like this one is always great, and it will more than likely come in handy in the future since it is possible that you will be working with more than just a single influencer.

Where to Find Them

Social media is the ideal choice, though if you feel like the best way to promote your services and products would be through a video, YouTube could also be an option. It is worth pointing out that certain niches do better on specific platforms. For instance, Instagram is very popular when it comes to fashion and photography.

When searching for relevant influencers, use hashtags or ask for recommendations from other people in your niche. The more options you explore, the better off you will be.

Avoid Fakes

There is a fair share of accounts that might have hundreds of thousands of followers, but this metric is not the ultimate indication. Instead, look at the engagement rate – the number of likes, views, shares, comments. It is easy to boost the number of followers by creating or buying a bunch of fake accounts.

Consider Your Chances


A good influencer is expensive, so you need to consider whether your proposal will bring a positive or negative outcome. Furthermore, it is not the end of the world if you decide to stick with someone who is not as prominent but still has a decent audience.

Butter Up

Instead of sending them a message directly, start with engaging on their social media pages. Use your business account and like, share, ask questions and leave suggestions. If you become noticed, it is possible that the influencer will be the one to contact you. They are opportunists and will not let a chance to make money slip past them.

If you establish even a meagre connection, it can still do wonders when you are looking to partner up for real.

Send an Email

If there is an email contact information on their profile, use that instead of contacting them via social media. A proposal written in an email looks more professional.

Your proposal must include the following:

  • What you are willing to offer. Whether it is money, products, or services.
  • Tell them why you want to work together.
  • Mention that they would be the first influencer to team up with you.
  • Emphasize that if possible, you want to establish a long-term relationship.

The more appealing things your letter has, the higher the chances of coming to a great agreement.

Nurture the Bond


Even if you can manage to find the perfect influencer quick, do not think that this will happen again if you start to look for someone else.

Having someone you can work with constantly is a great plus because it takes time and other resources to find a substitute, and you can never know whether this new person will have as good of an impact as his or her predecessor.

Follow The Recent News of the Market

Like everything else, influencer marketing develops and it is important to stay up to date with everything that is happening. You might miss a lot of opportunities, while your opponents take full advantage of it.

In a word, influencer marketing is one hell of a method if you are looking to make a name for yourself. However, if you feel like you do not have experience, then having read this article you should be much better off than before.

Posted by Biodun

Passionate about Technology and everything concerning it. Avid Gamer and Music Lover. Loves Chelsea FC. Overall, a nice guy. Find me on Instagram and Twitter.

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