YouTube Is Finally Hiding Dislike Counts

YouTube dislike counts experiment

It was coming, YouTube today announced it is making dislike counts private and the change will start rolling out today. In March, the Google-owned company announced it was testing new designs that will let creators hide dislike counts in a bid to stop targeted dislike campaigns.

As part of this experiment, viewers could still see and use the dislike button. But because the count was not visible to them, we found that they were less likely to target a video’s dislike button to drive up the count,” YouTube announced in a blog post. “In short, our experiment data showed a reduction in dislike attacking behavior1. We also heard directly from smaller creators and those just getting started that they are unfairly targeted by this behaviour — and our experiment confirmed that this does occur at a higher proportion on smaller channels.”

Dislikes on videos were helpful because it was a way to judge if a video is worth watching after opening it, in response, YouTube said “we know that you might not agree with this decision, but we believe that this is the right thing to do for the platform.” Viewers would still be able to dislike videos on YouTube but the counts will only be visible to the creators. Creators will still have access to dislike counts alongside other metrics in YouTube Studio to see how a video is performing.

YouTube says it will continue doing its best to stop harassment on its platform and that hiding dislike counts is just one of the numerous steps it has on the way.

Image: YouTube

Posted by Biodun

Passionate about Technology and everything concerning it. Avid Gamer and Music Lover. Loves Chelsea FC. Overall, a nice guy. Find me on Instagram and Twitter.

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