YouTube Adds Tool for Creators to Label AI-Generated Content


In a blog post today, YouTube announced it is rolling out a new tool in Creator Studio that will let creators label AI-generated content. Such content includes the ones viewers “could easily mistake for a real person, place, or event – is made with altered or synthetic media, including generative AI.

Creators have to turn on the AI label and YouTube is hoping they will do this to ensure transparency. The company says it will look to enforce measures on creators that consistently choose not to label AI content in the future by adding the label even when a creator didn’t disclose that the content is AI-generated.

AI content label on YouTube

YouTube says the labels will start rolling out in the “weeks ahead”, starting with the mobile app, desktop, and TV. In some samples shared in the blog post, the AI label appeared on a Short with “Altered or synthetic content” and the disclosure was also shown in the video description. YouTube says creators are not required to label very unrealistic-looking content or the ones where they used AI for production assistance. The company did share some examples of content that should be labelled AI-generated:

  • Using the likeness of a realistic person: Digitally altering content to replace the face of one individual with another’s or synthetically generating a person’s voice to narrate a video.
  • Altering footage of real events or places: Such as making it appear as if a real building caught fire, or altering a real cityscape to make it appear different than in reality.
  • Generating realistic scenes: Showing a realistic depiction of fictional major events, like a tornado moving toward a real town.

A longer list of examples of contents that should be labelled can be found here. The company promised that a more prominent label would appear on videos with sensitive topics such as health, news, elections, or finance.

The company says it is working on its privacy policy and this will let people request the removal of AI-generated or other synthetic or altered content “that simulates an identifiable individual, including their face or voice.”

Posted by Abiodun

Passionate about Technology and everything concerning it. Avid Gamer and Music Lover. Loves Chelsea FC. Overall, a nice guy.

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