WhatsApp Channels Lets People and Organisation Send One-Way Broadcasts to Followers

whatsapp channels

WhatsApp has announced Channels, a private one-way broadcast tool built within WhatsApp itself. Channels will be in a new ‘Updates’ tab, which will not interfere with the regular chats from friends, families, or Community updates.

Channels are a one-way broadcast tool for admins to send text, photos, videos, stickers, and polls,” WhatsApp shared in a blog post. “To help you select channels to follow, we’re building a searchable directory where you can find your hobbies, sports teams, updates from local officials, and more. You can also get to a channel from invite links sent in chats, e-mail, or posted online.”

WhatsApp Channels

WhatsApp is rolling out Channels first in Colombia and Singapore with select organisations and public figures before bringing it to more countries and all users in the “coming months.

In Channels, admins’ phone numbers and profile photos will not be made public to followers, while followers’ numbers will not be revealed to admins and channel members. WhatsApp says it will only store a channel’s history for up to 30 days on its servers and add ways to make updates disappear “even faster” from channel members’ devices. In Channels, admins will have control and can decide to block screenshots and message forwarding.

WhatsApp says it is exploring adding payment services to channels so admins can make money or promote their channels in the directory. Admins can decide who can follow their channel and choose if they want it to be discoverable in the directory. Unlike private chats, updates on Channels will not be end-to-end encrypted by default. “We do think there are some cases where end-to-end encrypted channels to a limited audience might make sense, such as a non profit or health organization, and we’re exploring this as a future option as well,” the Meta-owned company added.

WhatsApp says its major priority will always be private messaging among friends, families, and communities, despite the introduction of Channels. “Building channels is a big step our users have asked us to take for years. We think the time is finally right to introduce a simple, reliable, and private broadcast tool and we hope you enjoy using it in the months and years to come.”

Image: WhatsApp

Posted by Abiodun

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