Spotify’s quest for world domination gathered momentum today as the audio streaming giant announced what will be its biggest market expansion to date. Spotify is launching in more than 80 new countries around the world which means its audio streaming service will be reaching an addition of more than 1 billion people in the world.
As part of its “Stream On” virtual event, the company announced it will be expanding into more countries in Africa, Asia, the Caribbean, Europe and Latin America. Spotify will be adding support for 36 new languages and this will be bringing the company’s presence to more than 170 countries in total.
“Our dedication to international artists and listeners is unwavering,” the company announced. “Working closely with local creators and partners, we’ll deliver a Spotify experience that meets the unique needs of each market, with scaled language translations and specialized payment formats.”
In Nigeria, there are people who use Spotify already with the aid of VPNs. Apart from Nigeria, Ghana and Kenya, the company will be expanding to Angola, Antigua and Barbuda, Armenia, Azerbaijan, Bahamas, Bangladesh, Barbados, Belize, Benin, Bhutan, Botswana, Brunei Darussalam, Burkina Faso, Burundi, Cabo Verde, Cambodia, Cameroon, Chad, Comoros, Côte d’Ivoire, Curaçao, Djibouti, Dominica, Equatorial Guinea, Eswatini, Fiji, Gabon, Gambia, Georgia, Grenada, Guinea, Guinea-Bissau, Guyana, Haiti, Jamaica, Kiribati, Kyrgyzstan, Lao People’s Democratic Republic, Lesotho, Liberia, Macau, Madagascar, Malawi, Maldives, Mali, Marshall Islands, Mauritania, Mauritius, Micronesia, Mongolia, Mozambique, Namibia, Nauru, Nepal, Niger, Pakistan, Palau, Papua New Guinea, Rwanda, Samoa, San Marino, Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Solomon Islands, Sri Lanka, St. Kitts and Nevis, St. Lucia, St. Vincent and the Grenadines, Suriname, Tanzania, Timor-Leste, Togo, Tonga, Trinidad and Tobago, Tuvalu, Uganda, Uzbekistan, Vanuatu, Zambia, and Zimbabwe.
“In each new market, we will work with local creators and partners to expand our music offerings and deliver a Spotify experience that meets the unique needs of each market,” Spotify announced.
Spotify says its Free and Premium plans will be available in the 85 new countries while it will also offer Individual, Family, Duo and Student Plan options in select markets. The company plans to offer its global catalog at launch in these new markets and users will be able to access music from the global database. Its full podcast catalog will also be available in majority of these markets.
At launch, users will be able to access Spotify on Mobile, Desktop and the Web Player. The company plans to work with partners to bring its service to smart TVs, speakers, wearables cars. Spotify will be launching in the coming days in these new markets.
Spotify recently announced its Q4 2020 earnings report where the company announced it now has 155 million subscribers and 345 million monthly active users. The company also expanded its podcast business by acquiring Megaphone for $235 million in November 2020.