Netflix to Officially Roll Out “Shuffle Play” Feature in First Half of 2021

Netflix

Netflix is about to relieve you off the stress of thinking about what to watch completely. The streaming giant will be rolling out a “shuffle play” feature to everyone globally in the first half of 2021, Variety reports.

Netflix recently surged past 200 million subscribers in what was a record-breaking 2020 for the company. Buried inside its Q4 2020 results was the news it will be introducing the “shuffle play” feature in 2021. The company began testing the feature last year and users found it interesting.

Speaking on why the feature will be rolling out permanently, COO and Chief Product Officer Greg Peters sometimes people “are not really sure what they want to watch.” “It’s really working for us where our members can basically indicate to us that they just want to skip browsing entirely, click one button and we’ll pick a title for them just to instantly play,” Peters said on the company’s Q4 investor interview Tuesday. “And that’s a great mechanism that’s worked quite well for members in that situation.”

Currently, for selected users on the TV app, the “shuffle play” button appears below an account’s name on the “Who’s watching Netflix?” log-in screen. There is also a “Play Something” button on the TV menu sidebar when users enter the home screen.

Posted by Biodun

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