Netflix is starting to roll out its promised crackdown on password sharing, and people who share an account outside of a household will have to pay to continue streaming. In an update on Wednesday, the company announced it is rolling out “buy an extra member” and “set primary location” in select markets before a global roll out.
Netflix has been testing crackdown measures on password sharing in Latin America. Starting today, it is rolling out the new features to users in Canada, New Zealand, Portugal, and Spain. The company says more than 100 million households are sharing accounts, which affects its ability to invest in more shows and movies.
The company is adding a feature that lets account holders set a primary location for themselves and their household members. On the Standard and Premium plans, account holders in many countries (including New Zealand, Canada, Portugal, and Spain) can add up to two members’ sub-accounts outside their household. Each extra member sub-account will come with its profile, personalized recommendations, login, and password. The extra member sub-account will cost CAD$7.99 a month per person in Canada, NZD$7.99 in New Zealand, Euro 3.99 in Portugal, and Euro 5.99 in Spain.
The two new features join the existing features, such as profile transfer and the ability to manage devices that the company rolled out last year. Despite the location feature, members will still be able to watch Netflix on their personal devices or log into a new TV while they travel or go to a new location.
The company says the new crackdown features will be rolled out more broadly “in the coming months.” It also added, “we’ll refine these new features based on member feedback so that we continue to improve Netflix in the years ahead.”