Meta’s New Text-Based Threads App is Here to Challenge Twitter


Amidst all the uncertainties that have been happening with Twitter since Elon Musk took over, Meta has taken advantage of the situation to launch a competitor app called Threads. Threads is designed by the Instagram team and is similar to Twitter. The new app lets users create text-based posts with up to 500 characters, including links, photos, and videos up to 5 minutes long.

In a blog post announcing the app, Meta says Threads is “a new separate space for real-time updates and public conversations” and is working towards making the app “compatible with the open, interoperable social networks that we believe can shape the future of the internet.”

Thread is available on iOS and Android in over 100 countries but not in the European Union yet. It can also be accessed on the web via In an interview with The Verge, Instagram head Adam Mosseri explained its unavailability in Europe: “The complexities with complying with some of the laws coming into effect next year are significant. We don’t want to launch anything that isn’t forward-compatible with what we know and what we think is coming. It’s just going to take longer to make sure not only that it’s compliant but that any claims we make about how we’ve implemented compliance stand up to our very high set of documentation and testing centres internally.”

To get started on Threads, users with an Instagram account can log in with the same username and password, while others can sign up. Meta says the Instagram verification will be carried over to Threads, and users can customize their profile. Like on Instagram, your Threads feed will show algorithm-recommended content and posts from people you follow. Currently, there is no option to switch between a following and a home feed, but Meta could provide the update later.

All the Instagram privacy controls are carried over to Threads and core accessibility features like screen reader support and AI-generated image descriptions. Users can easily share a Threads post to their Instagram story or any other platform.

Threads is incompatible with ActivityPub at launch, but Meta is working on adding the compatibility soon. ActivityPub is an open social networking protocol that allows users to transfer their content to another service should they stop using Threads. Mastodon and WordPress currently support the feature.

Posted by Abiodun

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