After seeing Elon Musk turn Twitter’s verification feature into a paid service, Meta CEO Mark Zuckerberg has announced a similar service for Facebook and Instagram. On Sunday, Zuckerberg announced Meta Verified on his Instagram broadcast channel, and it will cost $11.99 per month on the web, and $14 monthly on mobile.
Meta Verified is rolling out this week in Australia and New Zealand with a gradual test before it comes to the US and the rest of the world “soon.” In his announcement, Zuckerberg shared that the subscription service “lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support.” He added that the feature “is about increasing authenticity and security across our services.”
To be eligible for Meta Verified, account owners must be at least 18 years of age and submit a government ID matching the profile name and photo of the Facebook or Instagram page. “Long term, we want to build a subscription offering that’s valuable to everyone, including creators, businesses and our community at large,” Meta shared in a blog post. “As part of this vision, we are evolving the meaning of verified accounts on our apps so we can expand access to verification and more people can trust the accounts they interact with are authentic.”
Unlike Twitter, where a previously verified account has to pay for Twitter Blue to keep its verification, Meta says accounts already verified on Facebook and Instagram based on prior requirements will still keep the blue badge.
When the service launches this week in Australia and New Zealand, it’ll cost $19.99 AUD on the web and $24.99 AUD on iOS and Android, or $23.99 NZD on the web and $29.99 NZD on iOS and Android. Subscribers will get increased reach, exclusive stickers on Facebook and Instagram Stories and Facebook Reels, and 100 free monthly stars to spend on creators. At this time, businesses cannot apply for Meta Verified.