Instagram is giving users in the EU more control over what they see on the platform. Parent company, Meta made the announcement today, alongside new features it is introducing in Europe as it works towards complying with the EU’s Digital Services Act (DSA).
“We’re now giving our European community the option to view and discover content on Reels, Stories, Search and other parts of Facebook and Instagram that is not ranked by Meta using these systems,” president of global affairs at Meta, Nick Clegg, shared in a blog post. “For example, on Facebook and Instagram, users will have the option to view Stories and Reels only from people they follow, ranked in chronological order, newest to oldest. They will also be able to view Search results based only on the words they enter, rather than personalised specifically to them based on their previous activity and personal interests.”
Instagram brought back the chronological feed in 2022, more than five years after switching to an algorithm-controlled feed. Facebook followed suit shortly after, but the option for a chronological feed was only available for posts seen on the main feed.
The DSA came into force in November 2022, and it is aimed at regulating how tech companies operate. According to Clegg, Meta has more than 1,000 employees in compliance with the DSA with an emphasis on increasing transparency and giving users in the EU more control over their experiences on Facebook and Instagram.
To increase ads transparency, Meta says it is expanding its ads library to display and archive all ads in the EU, including key targeting information. These data will be made public for a year so anyone can access them anywhere.