Instagram is adding new features to creator subscriptions it began testing among a limited number of creators in the US in January. In a video shared on Twitter, Instagram head, Adam Mosseri said the creator subscriptions have since been expanded to “tens of thousands” of creators and the additional new features are a result of the feedback it received from the creators.
When creator subscriptions was announced in January, it allowed creators to share Stories just for their subscribers, go live to subscribers only, and they could identify their subscribers with a special badge. Now, creator paid subscriptions is getting subscriber chats, a new feature that lets creators DM up to 30 subscribers at a time. The second feature being added to paid subscriptions is subscriber posts and Mosseri calls it “the most requested feature that I’ve personally from creators in the program.” Subscriber posts will let creators post photos and Reels just to their subscribers only, and there will be a subscriber home button on creators’ profiles where all the exclusive content can be seen.
Mosseri said the goal is to make “Instagram to be the best place online for creators to make a living.” He promised more to come to paid subscriptions and said “this is just one step on a much longer path to provide creators everywhere with a whole range of tools to be able to make a living online.”
Currently, subscription fees range from $0.99 to $99.99 and creators can set monthly fees of their choice. Instagram is working on new changes to its app including a TikTok-like full screen-feed format. Recently, it made it possible for all users to pin up to three posts to their profile.