Google is the latest company to announce it is rolling out blue verified checkmarks. In a blog post on Wednesday, the company announced that the checkmark builds upon the Brand Indicators for Message Identification (BIMI) it rolled out on Gmail in 2021. The BIMI feature requires senders to authenticate and verify brand logos used in email avatars so people know it belongs to them.
The blue verified checkmark is rolling out to workspace and personal accounts. Google says it will “help users identify messages from legitimate senders versus impersonators.” Companies using BIMI already will automatically receive the blue checkmark icon. In an image shared by Google, hovering on the icon confirms that “this sender of this email has verified that they own google.com and the logo in the profile image.”
Checkmarks are here to stay despite Twitter’s chaotic rollout of the feature under Elon Musk. Meta announced a paid verification feature for Facebook and Instagram in February, while other platforms like YouTube and Tinder allow users to be verified.
Google’s verified checkmark is rolling out to personal and workspace accounts, so don’t be surprised when this becomes a norm in your emails.