EA to Ditch FIFA Branding Starting from 2023 for Its Football Games


Electronic Arts (EA), the maker of the hugely popular FIFA football video games is officially adopting a new name after nearly 30 years. In a news post on Tuesday, EA announced the football game will now be known as EA SPORTS FC starting from July 2023. The FIFA game coming out this year, FIFA 23, will be the last carrying the world football governing body’s name.

In the news post, EA’s Cam Webber said “everything you love about our games will be part of EA SPORTS FC,” indicating that the name change is only a rebranding and everything will remain the same with the football game. “The same great experiences, modes, leagues, tournaments, clubs and athletes will be there. Ultimate Team, Career Mode, Pro Clubs and VOLTA Football will all be there. Our unique licensing portfolio of more than 19,000+ players, 700+ teams, 100+ stadiums and 30 leagues that we’ve continued to invest in for decades will still be there, uniquely in EA SPORTS FC. That includes exclusive partnerships with the Premier League, LaLiga, Bundesliga, Serie A, the MLS – and more to come.”

Webber reiterated further promising a “fresh opportunity to innovate, create and evolve,” and that more information will be shared about the new EA SPORTS FC in Summer 2023.

In a press release on Tuesday, the world football governing body FIFA said it “will launch new football video games developed with third-party studios and publishers” and that “a number of new non-simulation games are already under production and will launch during the third quarter of this year.” FIFA continued by saying it has granted “a short-term extension” to EA for FIFA 23 coming out this year, and it is “engaging with leading game publishers, media companies and investors in regard to the development of a major new FIFA simulation football game title for 2024.”

Image: EA

Posted by Biodun

Passionate about Technology and everything concerning it. Avid Gamer and Music Lover. Loves Chelsea FC. Overall, a nice guy. Find me on Instagram and Twitter.

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