The iPhone XR captured 3% smartphone market share globally in Q3 2019 and was the highest-selling according to Counterpoint Research. Not only that, since it was launched in September 2018, it has dominated the smartphone market sales ever since. Apple withheld its stronghold in the market share by reducing the price of the iPhone XR in China and other markets. The new iPhone 11 is also performing very well and made it to the top 10 smartphone sales since it was launched this September.
Samsung introduced its new A-series this year and the devices have been performing well in the market. The Samsung Galaxy A10, Galaxy A50 and Galaxy A20 made it to the top 10 global sales for Q3 2019. This can be attributed to the A-series affordable price and its competing specifications for mid-range devices.
Oppo joins Samsung as well by having 3 devices in the top 10; its A9 2020, A5s and A5 made it to the list. Oppo is doing well in China and has recently expanded its market in Africa by establishing an office in Nigeria. Huawei is solely represented by its P30. The Huawei P30 comes with Google Play services which makes it attractive to users outside of China, Counterpoint, however, predicts the brand may soon slip out of the top 10 as its devices lack GSM.
One of Xiaomi’s biggest market in the world is India, more than half of the total sales of the Xiaomi Redmi 7A during Q3 2019 came from India. This was enough for Xiaomi to be among the top 10 sales globally in the third quarter for 2019.