Apple Discontinues the iPod Ending a 20 Year Run

iPod touch - 7th Gen

Apple is officially discontinuing its dedicated music player, the iPod. In a news post on Tuesday, the company announced the iPod touch, the last model from the iPod brand “will be available while supplies last.” This signals the end of an era for a product which Apple first introduced 20 years ago in October 2001.

Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impacted more than just the music industry — it also redefined how music is discovered, listened to, and shared,” Greg Joswiak, Apple’s senior vice president of Worldwide Marketing said in a statement. “Today, the spirit of iPod lives on. We’ve integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to HomePod mini, and across Mac, iPad, and Apple TV. And Apple Music delivers industry-leading sound quality with support for spatial audio — there’s no better way to enjoy, discover, and experience music.”

Apple iPod - First Generation
The original iPod was launched by Steve Jobs on October 23, 2001

Apple introduced the first iPod touch in 2007 and it was widely embraced by consumers, the company would continue to provide regular updates for the music player before shifting its focus to the iPhone. The last iPod touch model was released in 2019 featuring the same A10 Fusion chip that powered the iPhone 7. The 4-inch display iPod touch has 2GB RAM and is available in 32GB, 128GB and 256GB memory options.

Apple’s focus is now fully on the iPhone, and customers can enjoy access to more than 90 million songs on Apple Music with the $429 iPhone SE with 5G. Apple says the iPod touch can still be purchased on apple.com and authorized retail outlets while the stock lasts.

Images: Apple

Posted by Biodun

Passionate about Technology and everything concerning it. Avid Gamer and Music Lover. Loves Chelsea FC. Overall, a nice guy. Find me on Instagram and Twitter.

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